Designed for
RBCTD BankCitiUBSJP MorganMorgan StanleyBaird
👩‍💻 Sneha Singh

Currently a Lead UI/UX Designer at Finsana.

LocationToronto, Ontario (Canada)
About

Lead UI/UX Designer with an engineering background, shipping accessible and smooth products that users quit less and businesses love more.

4xRevenue growth
27%Engagement lift
24M+Monthly users
7Years experience
AccessibilityUser ResearchTechnical KnowledgeFintech ExpertiseSaaS Experience

Technical depth

Ex-engineer fluent in design systems, WCAG 2.1, ADA and AODA.

Proven track record

4x revenue in 1.5 months, 30% business growth, 21% better retention.

Mentoring & leadership

Mentor designers, run UX workshops and discovery sessions.

Canada & US

Localised across 4 regions, reaching 16M MAUs.

IG spread betting

Live chat and help: CSAT up 15%, drop-off down 21%.

I-Exceed onboarding

Corporate banking apps: onboarding time down 13%.

Toronto, Ontario (Canada)
Emailsinghsneha2894@gmail.com Phone+1 (647) 519 4606 LinkedInsneha-singh ↗ Behancesnehasingh20 ↗
View Resume ↓ See my work ↓
Cases

Recent
work

View all on Behance ↗
Featured case study01
LOAN APPLICATION $12,500 APPROVED AMOUNT 75% COMPLETE Apply Verify Review Funds Monthly payment $348 / month Interest rate 6.9% Credit score 742 Continue to Verification →
Fintech · Mobile App

Loan Lending Mobile App — End-to-end borrowing experience

Designing a trust-sensitive lending flow from eligibility check to disbursement. Making a high-stakes financial process feel simple, transparent, and stress-free for first-time borrowers.

UX DesignMobileFintechEnd-to-end
View case study ↗
Auth · iOS 02

Biometric Verification

Secure biometric login balancing trust with frictionless UX on native iOS.

AuthenticationiOS
Dashboard · Fintech 03

Fintech Trading Interface

Trading dashboard redesign for clarity and confidence in high-stakes moments.

DashboardB2C
Goals · PFM 04

Financial Goals — Liveupp

Progress-forward goal tracking motivating users to save consistently.

UX StrategyGoals
Support · UX 05

Support & Help Section

Designing a support experience that reduces friction and resolves issues faster.

SupportFintech
Process · Research 06

User Centric Design — A process

Research-led design process from discovery to delivery.

ResearchProcess
Auth · Fintech 07

Fintech Login & OTP

Clean, secure authentication screens with OTP verification.

AuthMobile
Capabilities

Skills & tools

Seven years designing fintech products — with the engineering background to hand off work that ships cleanly.

7Years in fintech
24M+MAUs reached
4xRevenue growth
27%Engagement lift
01

Design

Product, interaction and visual design for fintech — banking, PFM, payments, trading and open banking.

Product DesignInteraction DesignVisual DesignDesign SystemsPrototypingWireframingInformation ArchitectureUX WritingDesign ThinkingNative iOS / AndroidMaterial UI
02

Research & Testing

Discovery, validation and data-led iteration.

UX ResearchUser TestingA/B TestingAmplitudeHotjar
03

Accessibility

Inclusive by default across North American standards.

WCAG 2.1ADAAODAJAWSNVDA
04

Tools

The daily toolkit for design, collaboration and delivery.

FigmaFigma AIFigJamMiroAdobe XDJiraNotion
05

Front-end literacy

Ex-software engineer — designs that engineers can build without guesswork.

HTMLCSSJavaScriptVueReact

Resume & experience

Download PDF ↓
Skills
Design
Product DesignInteraction DesignVisual DesignUX ResearchPrototypingWireframingDesign SystemsUX WritingInfo. ArchitectureUser TestingA/B TestingDesign ThinkingNative DesignMaterial UI
Accessibility
WCAG 2.1ADAAODAJAWSNVDA
Tools
FigmaFigma AIFigJamHotjarAmplitudeMiroAdobe XDJiraNotion
Technical
HTMLCSSJavaScriptVueReact
Education
Dayananda Sagar College of Engineering
Bachelor of Engineering
Aug 2014 – Jul 2018 · Bangalore, India
Certifications
• Agile UX Design and Research
• Design Thinking Customer Experience
• UX Foundation · Accessibility
• Google UX Cert — Foundations of UX
• Google UX Cert — Wireframes & Prototypes
• Interaction Design Foundation — UX
• Dashboards and Visualisation
• Udemy — Figma UI/UX Essential
Languages
EnglishFluent
HindiNative
Recognition
★ Spot Award — 2020
Envestnet Yodlee · On-time delivery & max output within client SLAs

Senior product designer with 7 years of experience across fintech (banking, PFM, digital payments, trading, open banking) and SaaS B2B & B2C. Rare combination of UX design, front-end development literacy, and accessibility expertise (WCAG/ADA/AODA). Track record: 4x revenue growth, 27% engagement lifts, 24M+ MAU features shipped.

Experience
Finsana
Dec 2024 – Present
UX Designer · Oakville, Ontario
  • Led end-to-end user journey strategy for biometric verification flow, reducing loan fraud and driving 4x revenue growth in 1.5 months.
  • Increased user retention by 21% through data-driven decisions on digital payment flows using analytical tools.
  • Simplified loan management user-flows, driving 30% business growth within one month.
  • Designed payment dashboard from scratch using human-centric approach, increasing user engagement by 32%.
  • Built and maintained design system covering WCAG 2.1 standards, wireframes, prototypes, and interaction specs.
  • Designed personal finance apps for RBC, TD, UBS, JP Morgan, Morgan Stanley, and Baird.
  • Ideated Open Banking feature for mobile-first approach impacting 24M+ MAUs across North America.
  • Implemented localisation for 4 regions, impacting 16M MAUs across fintech platforms.
  • Improved user engagement by 27% using Amplitude for credit forecast and cash flow apps.
IG Infotech
Mar 2024 – Jun 2024
Product Designer · India
  • Improved CSAT by 15% designing Live Chat & Help Support features for a B2C trading fintech product.
  • Reduced drop-off rates by 21% through hybrid mobile designs for native app users.
  • Led and facilitated UX workshops to define problem statements through discovery sessions.
LKQ Europe
Jul 2023 – Jan 2024
UX Designer · India
  • Created Design System with Material UI, documenting typography and WCAG accessibility standards.
  • Reduced cart abandonment by 18% through UX insights gathered post-launch.
  • Led research initiative building a service tracking dashboard, cutting tracking time by 12%.
I-Exceed Technology Solutions
May 2022 – Jul 2023
UX Designer · India
  • Led design for digital corporate banking onboarding and payment apps for iOS and Android.
  • Redesigned onboarding flow cutting time-to-onboard by 13% on payments application.
  • Developed accessible UI specs (WCAG/AODA), boosting user retention by 19%.
Envestnet Yodlee
Oct 2018 – Apr 2022
Software Engineer → UX Design Engineer · India
  • Began as a software engineer building fintech features using JavaScript, CSS, and HTML.
  • Transitioned into a hybrid UX Design Engineer role — applying engineering experience to grounded design solutions.
  • Spot Award (2020) for on-time delivery and exceeding client SLAs.
Yay! You made it to the end. Say 👋 Hello

Let's
work
together.

singhsneha2894@gmail.com